Rajamouli Takes RRR to Japan Amid Soaring Popularity

It is an established fact that the Japanese market has quickly emerged as one of the most lucrative international territories for Indian cinema. This is evident from the impressive revenue generated by Indian films there.

To capitalize on this growing market, several Indian film personalities have recently taken active steps. Notably, actor N. T. Rama Rao Jr. (NTR) made an official visit to Japan to promote his upcoming film Devara. He spent nearly a week in the country, engaging with fans and the media to boost the film’s visibility.

Similarly, director Nag Ashwin also built anticipation for his last sci-fi thriller Kalki 2898 AD in Japan and connected with Japanese fans.

Now, it’s S. S. Rajamouli’s turn to tap deeper into the Japanese audience. Rajamouli, along with his son Karthikeya, has arrived in Japan to promote RRR. Following the film’s remarkable theatrical success in the country, they are now focusing on the Netflix documentary based on RRR, which received a warm reception after its recent release on the streaming platform.

With this latest promotional tour, Rajamouli aims to take RRR—and by extension, Indian cinema—further into the heart of the Japanese entertainment market.